I facilitated 3 focus groups (n=18) and executed an “early signal” card sorting study on OptimalWorkshop (n=68; 90% CI; 10% MoE) to help the Atlassian creative team understand reactions and impressions to brand concept explorations.

This work helped the team hone in on an optimal logo styling and expanded the visual language.

We executed this work completely in-house, reducing costly brand agency vendor costs.

Impact
Decreased vendor costs